In what can be considered the biggest mis-step since the Apple “Cube” Final Cut Pro X has been released.

Only days after the release the App Store was consumed with hatriolic (it should be a word) reviews like this:

Vital Features Missing

No External Video Monitoring, Can’t Open Old Project Files, No EDL or XML Support

DON’T WASTE YOUR MONEY IF YOU ARE A PRO EDITOR!


The software has been a huge disappointment to pro editors that have been using the Final Cut pro products to date.

My question to Apple is, why?

Their arrogance is simply appalling to people like me working in TV for decades.  But, I think Apple is simply not afraid to alienate the tens-of-thousands of paid FCP owners.

Again, why?

Apple is clearly looking to gain a massive amount of new users.

To the freshly innaugerated- Final Cut Pro X is a very enticing software package, and it makes creating video content much simpler.  This is where Apple is likely going to win out in the long run.

We all need to accept that Apple has changed the way editing will be done from now on… again.

In the mean time,  I’m going to keep using Final Cut Pro 7 for my work.  When I decide to start using Final Cut pro X- it will be for my personal projects.  That is- until I see Apple reintroduce the professional features that the first release is lacking.