My wife once lost our only working camcorder in the middle of a huge amusement park.

In her defense, it was a brand new camera.  It was much smaller than our old one.  (Why did I have to pick out the one camera that could so easily go unnoticed.)

It's NO fun if you lose your camera.

Is there something you can do in advance to retrieve a lost camcorder?

Let’s start with some easy stuff.

• Engrave your phone number on the bottom of the camera.

The person who stumbles across your lost camera, may be honorable and just.

Other people, however, have been so mistreated and abused in their lives,  that their human decency has been covered up by a hard-candy shell of maleficence.

To appeal to these people…

• Make a creative message that even the most jaded of human beings would have no choice but to do the right thing.

If I found this camera, I'm calling the owner immediately!

Now if a message like this doesn’t get somebody to pick up the phone, then they are truly bad people.

You can at least console in the knowledge that the Universe will eventually deal out some sweet karmic justice.

For those who have trouble seeing the picture, the example message is:

“Against my better judgement, I trusted this camera with my wife.  If you’re reading this now, then you still have time.  She hasn’t tracked you down yet.  For the love of God, call me and return my camera before she finds you.  Please. I know what she’s capable of.”

This has nothing to do with the article!

All at once, your senses come alive.  Your ears ache from the unmistakeable rumble of an automobile engine.  Your nostrils fill with the unmistakeable scent of gasoline.  Your eyes haven’t had time to adjust to the daylight, but you recognize that a black Cadillac is bearing down on your position.

Your head is ringing like a fire bell, and you’ve just woken up on the freeway.   How?  Why?

The mystery will wait to be answered.  Now, you need to survive.

Was that a good way to begin a story?

(let’s just say it’s good.)

Now, read the following:

I went out friday night with my friends.  They gave me a glass filled with what I thought was iced tea.  We talked, and we told some jokes.  Then I started to feel a little strange.  I think things got a little crazy, and you’re not going to believe what happened next…

Uhh.  That last one stunk?

Exactly.  The first story beginning hooked you in because you found yourself in the middle of action right away.

(I like action.  People like action.  You like action.  If you don’t like action, then pretend you like action.)

• So the action amps the reader up, and provides a reason to keep reading.  How did this guy end up on the freeway?  What’s he going to do next?

The second story beginning stunk because you’re told, right off the bat most of the details.

• The reader can easily fill in the details on their own, and they have no reason to continue.

When you’re making your own movie, don’t make it stinky.

Drop your viewers into some action right away.

Also remember that movies are a visual medium.  The more action you can show, the more compelling your movie will be.

(Hey that’s a song by Rush- Show Me, Don’t Tell Me… and my nerd factor just ratcheted up another notch.)

If you can hook your audience into your story right off the bat, then that does NOT STINK at all.

Class dismissed.  (Go make an awesome home movie.)